Christmas House Hunting: Why Mince Pies and Viewings Actually Work
December might seem like the worst time to sell a house. Who wants to trudge through the cold for property viewings when they could be shopping for presents or decorating the tree?
Here's what we've noticed: festive viewers often surprise us with their commitment levels.
The Christmas Commitment Factor
People who book viewings in December aren't usually casual browsers. Think about it - if you're willing to leave your warm house on a cold December evening to view a property, you're probably quite serious about moving.
We've found that December viewers tend to have clear motivations. Maybe they are in rented accomodation and want to have something in place before their tenancy runs out; or perhaps they're timing a move around work changes in the new year.
Whatever drives them, they're typically focused.
Creating a Welcoming Winter Atmosphere
When it's cold and dark outside, a warm, welcoming home feels particularly appealing. We always suggest our sellers embrace this natural advantage.
Simple seasonal touches can help: a cinnamon candle in the hallway, subtle Christmas lighting, or even just ensuring the heating's on full before viewings.
One client was concerned about showing her house with the Christmas tree up. We suggested she keep it - the room felt lived-in and loved, which resonated with viewers.
The Psychology of Festive Viewings
During Christmas season, buyers aren't just evaluating square footage and fixtures. They're imagining family gatherings, cozy evenings, creating memories in the space.
This emotional element can work in sellers' favour. When buyers can genuinely picture themselves living in a home, they're more likely to make decisions quickly.
December vs January Viewers
January often brings fresh-start energy and lots of initial enquiries. But December viewers? They've usually been thinking about moving for a while and are ready to act.
We've seen properties that attracted steady interest in autumn suddenly receive decisive offers in December from buyers who were ready to commit.
Practical Advantages of December Sales
December can actually offer some practical benefits for completions. Many professionals want to finish outstanding business before the holidays. There's often a collaborative spirit that helps transactions progress smoothly.
We've handled several pre-Christmas completions that went particularly well because everyone was motivated to get things sorted.
Making December Viewings Work
If you're selling this December, consider these approaches:
- Keep any decorations tasteful and not overwhelming. You want buyers to feel welcome without being distracted.
- Ensure your home is genuinely warm - both temperature and atmosphere matter during winter viewings.
- Good lighting becomes even more important during darker months. Make sure every room feels bright and inviting.
The Emotional Element
The real advantage of Christmas viewings isn't decorations or seasonal treats. It's that buyers are naturally thinking about home, family, and future plans.
When someone's already in that mindset, they're often more receptive to imagining themselves in a new space.
Trust Your Instincts
During Christmas season, if a viewing feels positive, that usually means something genuine is happening. Both buyers and sellers tend to be more relaxed and honest about their intentions.
Moving Forward
If you're considering a move and December timing works for your situation, don't automatically assume you need to wait until January. Some buyers are actively looking right now, and they're often serious about making decisions.
The key is being realistic about your own timeline and working with people who understand the seasonal dynamics of the property market.
Thinking about a December move? Richard and I are here to give you honest advice about whether the timing works for your specific situation. Contact us for a straightforward conversation about your options.




