Christmas House Hunting: Why Mince Pies and Viewings Actually Work

Julie Bray

December might seem like the worst time to sell a house. Who wants to trudge through the cold for property viewings when they could be shopping for presents or decorating the tree?


Here's what we've noticed: festive viewers often surprise us with their commitment levels.

The Christmas Commitment Factor


People who book viewings in December aren't usually casual browsers. Think about it - if you're willing to leave your warm house on a cold December evening to view a property, you're probably quite serious about moving.


We've found that December viewers tend to have clear motivations.  Maybe they are in rented accomodation and want to have something in place before their tenancy runs out; or perhaps they're timing a move around work changes in the new year.


Whatever drives them, they're typically focused.



Creating a Welcoming Winter Atmosphere


When it's cold and dark outside, a warm, welcoming home feels particularly appealing. We always suggest our sellers embrace this natural advantage.


Simple seasonal touches can help: a cinnamon candle in the hallway, subtle Christmas lighting, or even just ensuring the heating's on full before viewings.


One client was concerned about showing her house with the Christmas tree up. We suggested she keep it - the room felt lived-in and loved, which resonated with viewers.



The Psychology of Festive Viewings


During Christmas season, buyers aren't just evaluating square footage and fixtures. They're imagining family gatherings, cozy evenings, creating memories in the space.


This emotional element can work in sellers' favour. When buyers can genuinely picture themselves living in a home, they're more likely to make decisions quickly.



December vs January Viewers


January often brings fresh-start energy and lots of initial enquiries. But December viewers? They've usually been thinking about moving for a while and are ready to act.


We've seen properties that attracted steady interest in autumn suddenly receive decisive offers in December from buyers who were ready to commit.



Practical Advantages of December Sales


December can actually offer some practical benefits for completions. Many professionals want to finish outstanding business before the holidays. There's often a collaborative spirit that helps transactions progress smoothly.


We've handled several pre-Christmas completions that went particularly well because everyone was motivated to get things sorted.



Making December Viewings Work


If you're selling this December, consider these approaches:


  • Keep any decorations tasteful and not overwhelming. You want buyers to feel welcome without being distracted.
  • Ensure your home is genuinely warm - both temperature and atmosphere matter during winter viewings.
  • Good lighting becomes even more important during darker months. Make sure every room feels bright and inviting.



The Emotional Element


The real advantage of Christmas viewings isn't decorations or seasonal treats. It's that buyers are naturally thinking about home, family, and future plans.


When someone's already in that mindset, they're often more receptive to imagining themselves in a new space.



Trust Your Instincts


During Christmas season, if a viewing feels positive, that usually means something genuine is happening. Both buyers and sellers tend to be more relaxed and honest about their intentions.



Moving Forward


If you're considering a move and December timing works for your situation, don't automatically assume you need to wait until January. Some buyers are actively looking right now, and they're often serious about making decisions.


The key is being realistic about your own timeline and working with people who understand the seasonal dynamics of the property market.


Thinking about a December move? Richard and I are here to give you honest advice about whether the timing works for your specific situation. Contact us for a straightforward conversation about your options.


A man and a woman are holding hands and walking in a park.
Contact Julie or Richard on 01904 378008 to get your home sold
york prestigious property
By Julie Bray January 13, 2026
The estate agency world is bracing for what industry insiders are calling a "survival year." With soaring costs, endless red tape, and economic uncertainty squeezing margins, many agencies are struggling to keep their doors open. Yet some are not just surviving - they're thriving. The difference often comes down to one thing: how you do business when times get tough. The Industry Under Pressure A recent survey of 250 UK estate and letting agents revealed the scale of the challenge facing the sector in 2026. Almost two-thirds cite economic uncertainty as their biggest worry, while 60% point to rising operational costs and compliance pressures. As one industry boss put it: "Agents are under siege from every direction, from inflation and insurance hikes to new laws and landlord losses." The numbers are sobering. Corporate agencies face: Expensive high street premises with rising rents Large teams requiring constant training as staff turnover increases Complex IT systems that cost thousands monthly to maintain Regulatory compliance across multiple offices and regions Marketing budgets stretched across numerous locations For many, the model that worked in easier times simply doesn't add up anymore. The Corporate Disadvantage Large agency networks often struggle with what we see as fundamental flaws when their operating costs spiral: Disjointed Communication: When different people handle valuations, marketing, viewings, and negotiations, things get lost. Clients find themselves explaining their situation repeatedly to different staff members who may not fully understand their needs. High Staff Turnover: Training new, inexperienced staff takes time and money that agencies can't afford right now. Meanwhile, clients deal with agents who may lack the knowledge to navigate their specific requirements. One-Size-Fits-All Approach: Corporate systems work well for straightforward transactions but struggle with the unique circumstances that require personal attention and local knowledge. Cost Pressures: When agency overheads get squeezed, they often cut corners on service quality or pass increased costs to clients through higher fees. Why Family Agencies Have the Advantage Family-run agencies like ours operate differently, and that difference becomes crucial when industry pressures mount: Lower Overheads: We don't pay for expensive high street premises or large teams we don't need. This means we can maintain quality service without constantly increasing fees. Personal Continuity: When you work with us, you get the same person from start to finish. No handoffs, no explaining your situation multiple times, no wondering whether the left hand knows what the right is doing. Local Focus: We don't spread ourselves across multiple areas. We know York inside out because we live and work here. That knowledge becomes invaluable for achieving the best results for your property.# Flexible Approach: Family businesses adapt quickly. If your situation requires a different approach, we can adjust immediately rather than waiting for head office approval. Relationship Building: We're not chasing volume targets set by distant shareholders. We succeed by building long-term relationships and earning referrals from satisfied clients. The Service Difference While other agencies worry about their own survival, clients still need excellent service. They need: Honest Advice: We won't overvalue your property to win your business. Getting the price right from the start means you achieve the sale you want without unnecessary delays or price reductions. Strategic Marketing: Rather than relying on generic online listings, we develop targeted approaches that reach the right buyers for your specific property. Proactive Communication: You'll never need to chase us for updates. We keep you informed throughout the process, so you always know exactly what's happening with your sale. Problem Solving: When issues arise (and they will), you need an agent with the experience and flexibility to find solutions, not someone reading from a script or waiting for approval from head office. What "Survival" Really Means For many corporate agencies, survival means cutting costs, reducing service, and hoping to ride out the storm. For family agencies like ours, it means something different: proving that doing the basics really well - returning calls promptly, following up consistently, and being willing to tell the truth - creates value that clients appreciate regardless of industry pressures. We've weathered challenging trading conditions before, including Brexit uncertainty, COVID disruption, and previous economic downturns. Each time, we've grown stronger by focusing on what matters: delivering exceptional service to every client. The Long-Term View While some agencies worry about surviving 2026, we're planning for the decade ahead. William joining the business represents our commitment to the next generation of York homeowners. We're not looking for quick exits or franchise opportunities - we're building something that lasts. This long-term perspective influences every decision we make. We invest in relationships, not just transactions. We build reputation, not just revenue. We serve the community, not just the balance sheet. Why This Matters to You If you're considering selling your York home, the agency you choose has never mattered more. Corporate agencies focused on their own survival may not have the time, resources, or flexibility to give your sale the attention it deserves. Meanwhile, family agencies with strong local foundations can provide the personal service, expert knowledge, and dedicated attention that achieves premium results - without the distractions of rising overheads and corporate pressures. We do all the hard work, so you don't have to - and we'll still be here long after the industry uncertainty passes. Ready to experience the family agency difference? Contact us for a straightforward conversation about your property goals. No pressure, no corporate scripts - just honest advice from people who know York's property market inside out.
By Richard Bray December 30, 2025
Every December, we sit across from premium property buyers in York who've been searching for months. They're frustrated. Not because there aren't beautiful homes available, but because too many properties miss what buyers actually want right now.
By Julie Bray December 16, 2025
Most property sales follow the same steps. Value the house, find a buyer, negotiate terms, handle completion. Straightforward process. So why do sellers regularly find themselves chasing agents for updates, repeating information to different staff members, and wondering what's actually happening with their sale?  After hundreds of property transactions, we've learned something important. It's not about the process. It's about who's managing it.